Stay in the know: Search Marketing Blog

Welcome to the SEM blog of Liberty Interactive Marketing, (aka Liberty Interactive). Join us as we reveal Internet marketing and search engine marketing secrets, successes, and tactics. And more often than not, we'll include entertaining SEO, SMO, and paid search articles, videos, web sites, and more for you to enjoy.

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Are people searching for me?

Posted in Social Media (SMO), search engines
August 20th, 2008 by Liberty

Good question, most likely yes.  You may not have as many people searching for you as Paris Hilton or Britney Spears, but if you know anyone at all, the Internet is your key to finding information quickly and easily on anyone or anything.

Just yesterday I met with a client who was surprised to discover his name was the third highest referring keyword to his web site.  It was not only surprising, but alarming to him.  So, this morning, I decided to search my name.  I realize I am all over the Internet (I’m not bragging by all means). But, I have signed up for A LOT of “stuff” online.  I’m an Internet Marketing junkie, it’s my job.  Who can fault me for it?

The thing is, searching for my name on Google and other search engines has become a regular habit. I advise you to make it one as well.  With all these new sites, directory sites, social and people sites popping up every day your information can be out there and someone/anyone can claim it.  Sites like zoominfo and spoke may have your information, career history, address, etc. and anyone can claim it with an email address.  It’s just that easy.

Additionally, it’s good to see where you show up and who else shares your name be it a company or individual.  If your name is not returning a result for your company or organization, you might consider adjusting SEO tactics and strategies depending on your objectives.

Definition of bi-monthly

Posted in Social Media (SMO)
August 14th, 2008 by Liberty

We are having an internal debate and really decided to take it to the masses.  Completely unrelated to what we actually do, but for the benefit of our clients and the hopes of overturning the definition in Webster we are petitioning you to help us fight the good fight.

According to Webster and Dictionary.com - bi-monthly means twice a month AND once in every two months. We want to stop the madness. Help us overturn the definition - pick a side and stand by it.

Tell us what bi-monthly means to you if you had to choose:

You can subscribe to the results of this poll by RSS. Simply copy the link below into your RSS reader.
http://polldaddy.com/pollRSS.aspx?id=24AFF214BB5314AD

Good B2B example of linkbait

Posted in seo
August 8th, 2008 by Liberty

Wanted to share a quick example of good link bait, in my opinion.  Quicken created a simple interactive page that shows the ‘Top 10 Stocks You Wish You Bought” and are calling it Pennies to Millions.  The great thing about this little page is that is has highly interesting and engaging content on it, additionally, it gives you a chance to interact in a simple way by seeing how much money you could have made had you bought one of these stocks and sold it at its peak.  What’s so great about it is they didn’t lose sight of their audience and simply recognized that the folks purchasing their product are probably business owners and/or handle money.  Relevant and interesting.  Kudos Intuit.

View Quicken’s Top 10 Stock You Wish You Had Bought.

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