You’re in a panic, you’ve realized you’re way behind on optimizing your site for search and to make matters worse you really have no idea what that means, but you know you need it. So, what’s the next step?

Enlist the help of a search marketing firm like Liberty Interactive Marketing to evaluate your existing site and most importantly determine your budget. This site evaluation will prove valuable not only for usability and enhancing the customer experience, but it will also uncover any major issues that are preventing your site from being “crawled” by search engines.

Ask yourself the following few simple questions to see how well your site scores. If you get the majority correct, you are ready to entertain a serious search engine optimization campaign and it would be well worth it to invest in a search engine marketing firm like Liberty Interactive Marketing for a site evaluation and search marketing consultation as soon as possible:

Does your site have a flash intro, commonly known as a splash page? Over 70% of users click the skip button and search engines can’t see your home page.
Is your site navigation programmed in Flash?
Is the content on your site text or image?
Have you reviewed your web site statistics to see what people are searching for to get to your site?
Is your content relevant and valuable to the visitor, has it been optimized for search using specific keywords targeted to your audience?
Are your titles and tags optimized for search?
Do you have an easy to navigate site, or is it somewhat confusing?

Correct answers:
No
No
Text
Yes
Yes
Yes
Easy

Email is not just a case of hitting the ’send’ button. There are email marketing best practices that need to be taken into consideration for all marketers.

Often times, many marketers are unaware of strategies involved in sending email and the words “best practices” aren’t even thought of because they aren’t even known about. The following email marketing tips should be considered at the very minimum - in the quest to optimizing your emails.

3 tips to optimizing your Email

tip #1
Don’t just hit the send button! Think about what you are sending and who you are sending it to. Is your content relevant? Most importantly, is your content relevant to the audience you are sending to? Emails don’t need to announce your companies entire course of events and updates, news, information over the last months or even year. They need to contain content that is relevant and valuable to your audience. Content that is compelling and allows your audience to scan quickly and take action! Leading me to tip #2.

tip #2
Pay attention to your subject line. Is it compelling? Is it misleading? Are you setting expectations you cannot deliver on? Are you even setting expectations? Consider a more detailed subject line to entice readers vs a more broad subject line. But, most importantly - test, test, and test your subject line to determine what subject line is most compelling to your audience. Your open rate is a key success metric for determining a successful subject line.

tip #3
Make sure you are using and email marketing solution that can measure and track! If you aren’t, how are you to determine the impact and relevancy your emails are having on your audience? How do you even know if your emails are being delivered to your audience, how many of those are bad addresses, if your content contains SPAMmy words that prevent your email from being delivered. Being able to measure open rate, deliverability rate, and click-through are musts in order to get the most impact our of your email marketing efforts.

For more information or to start your email marketing the right way, go to http://www.libertyinteractivemarketing.com