The short answer? No.

Coming from an almost purely interactive perspective - I’d like to say of course traditional media mediums are on the their way out and online will eventually be the sole medium of advertising as we know it.

But let’s stick to what we know…and that is “strength in numbers.” Engaging in multiple advertising channels to gain the biggest impact and bang for the buck. Be it a press release, radio spot, TV spot or email marketing campaign; the more you’ve got out there the better success you’ll see. This hasn’t changed nor will it. Sure online has been the big man on campus, but recent studies have shown that online sales are beginning to slow from what we’ve seen in recent years.

We should start looking at the web as an anchor to measure the success of these initiatives and not as the main advertising medium.