For an entertaining refresher on PPC and the value paid search management, I give you the PPC Rap on YouTube:

Kudos to my buddy Tony for forwarding this on.

A blog I frequently visit: http://www.seroundtable.com/archives/016696.html called out an article by Ann Smarty from Search Engine Journal, titled “Launching a New Site: With SEO in Mind & as if Search Engines Did Not Exist”.

I found this particularly interesting because it seems there are a lot of folks out ther frantic to get their new Web site indexed and crawled and ranking, etc. immediately. Additionally, there is concern that their new site is going to get sandboxed by Google. All of this anxiety is undue, let’s remember that patience is a virtue and that as long as you have built a sound and relevant site that pertains to your desired clientele you’re going to be okay. As Barry Welford says, “Simply put it’s getting the fundamentals right then watching it grow.”

As someone who offers SEO services, I understand the anxiety that accompanies launching a new site. There is pressure to show results immediately. But taking the time to make sure that the fundamentals and a strong foundation are in place is the first step. You then have to sit back and watch where the traffic is coming from to make appropriate adjustments.

I might also recommend starting with a pay-per-click campaign to jump start this research and determine what keywords are working for your site. It can also help build your contact database and email marketing list which in turn will become a great asset to bringing returning traffic and sales to your site. Additionally, as Ann mentions, commenting on blogs and forums to help boost some of your organic traffic.

In this day and age we are all anxious to get our Web site up and running and then market the heck out of it, but before you do ask yourself a few of these questions:

1. Is your Web site functional?
2. Is your Web site accessible?
3. Is your Web site usable?

If you are saying yes, yes, yes - are you sure about what these questions really mean to your site. If pages aren’t loading correctly, alt tags aren’t present, fonts aren’t user friendly, etc. Then your real answers might be no, no, and no. Before jumping head first into optimizing your site and marketing your site you must first have the basic foundation in place. Whether you are creating a new Web site or a Web site redesign it’s important to do some research and strategy initiatives first. So that when the time comes to market your site you can feel confident that every visitor/customer that comes to your site is going to have a satisfactory visit and accomplish the task they set out to.

For some in depth understanding on the subject read this article by Brian Eisenberg (Internet Father Figure): http://www.clickz.com/showPage.html?page=3628579

For web consulting services, pay-per-click managment, and search engine marketing contact Liberty Interactive Marketing