Just heard about an interesting new beta test from our friends/foes at Google AdWords. They are calling it Automatic Matching.

The gist is this: Google “analyzes” your landing page copy, ad creative and keywords and then makes a determination about what other keywords it should show your ads for. These will be words that are not in your current campaign, but that Google feels you missed (and didn’t take their campaign optimization recommendations about). Ads will be shown based on probable higher clickthrough (some of us out there prefer to maximize our clients’ conversion over clickthrough, but high conversion is not how Google gets paid.)

The glaring issue is what if your ads are being shown for terms that you do not want them to be shown for? Will they tell you what additional terms they are showing your ads for? I don’t know the answer to that, nothing was indicated to that effect in the info I received.

Will this end up serving us as managers at least equally to how it serves Google? Only time and testing will tell. For now, I am opting out of this “service.” If you want to opt out as well, you have until June 3rd before it is automatically implemented on all your campaigns.

Google is making this a default setting. You can opt out through your campaign settings in Adwords. If you are going to test it, I would be interested in knowing what you find out. Please let me know.

Hi all,

I’ve been delaying my second post about Twitter mostly because I wanted to get a better handle on its many benefits and uses. Luckily, Rand Fishkin posted a video blog this morning about Twitter so I’ll let him take the floor.

http://www.seomoz.org/blog/whiteboard-friday-adopting-twitter

By the way, I’m posting this link to Twitter.

Well, Phoenix Internet Marketing company, Liberty Interactive Marketing is off to SMX Advanced in Seattle, June 3-4. We’re very excited. The conference offers three tracks: 1) Paid Search, 2) SEO, and 3) How to run and SEM business.

We’ll be taking it all in and reporting back during the conference. Stay tuned for tips and techniques. If you’re going, drop us a line…we’d love to meet up.