Now, more than ever it is vitally important to have professional ppc search management company in place for your paid search and ppc campaigns.

A new report by JupiterResearch (commissioned by Marin Software) found that:

• 85 percent of marketers surveyed by JupiterResearch complained that the complexity of paid search management is growing.
• Large scale companies are finding it difficult to resource talent and appropriate ROI tracking mechanisms to scale their campaigns for growth.

If you’re not a company spending $500k/month, you should still have your campaigns managed by a professional.  Here are a few reasons why it’s important to have the right PPC Search Engine Management company in place:

1. Search engine advertising rules change continuously
2. Campaigns must be monitored continuously to maximize performance
3. Testing of ads and landing pages must be done continuously or you are leaving money on the table
4. Competition enters the market daily and increases costs, most noteably unsophisticated competition increases costs
5. Ad writing is an art; creativity is limited
6. Budget needs to be managed wisely; every dollar needs to be tracked

Consider this - Google made $16.4 billion dollars in 2007 off their Adwords platform. If you’re setting up an account simply because it takes 5 minutes and a credit card and Google provides you with recommended keyterms - you should be worried.  This is the same reason why you should not have the IRS do your taxes - they aren’t looking out for your best interest and they aren’t looking for ways to save or make you money.  They get paid per click so if all components (keywords+as+landing pages) are not tracked, measured, optimized, and refined you might as well be throwing money out the window.

Here’s a more in depth article on this topic.

Contact us to dicuss PPC Advice and our capabilities for PPC Search Engine Management. Learn more about our Internet Marketing services.

I’m not the first to say it, and I won’t be the last to tell advertisers that in a down economy advertising online looks like a pretty great opportunity. Not to mention it is even better in a stable economy.  You can track every dollar spent and measure the results.  However, it is even more imperative now to have a strategic online marketing firm manage your online advertising.

I’m referring specifically to Pay-Per-Click campaigns.  How well are your PPC campaigns being managed? If your current PPC search engine management firm is simply sending you a list of keywords every month - this is not enough.  What are they doing to refine the campaign and optimize it to make sure you are maximizing on every dollar and cent spent?

Now more than ever, people are moving their dollars online and that means more competition. The old supply and demand rule.  If there are only a certain number of searches for what you are offering you’ve got to be there at the right time and say the right thing to convert that searcher into a lead or sale for you.

We’ve noticed in the past 60 days that ad impressions have significantly dropped, across all campaigns within various industries and markets,  which means there are less people searching for your product or service.

We have also noticed that clicks and leads have increased or remained steady across all campaigns, an indication of efficient campaign management. Additionally, it’s a huge indication that there are still highly qualified consumers out there ready to spend their money on your product or service.

So what does this mean to you? Because no click is created equal you must make sure every aspect of your campaign is highly targeted to your ideal customer. If you are simply writing a check to Google, Yahoo!, and the like each month without knowing what those dollars are returning then you should re-evaluate your current PPC management.

Call us today at 602.275.3935 - ask for Liberty or Mike, we’ll be happy to audit and evaluate your existing PPC campaigns.

Whether you are a small to medium sized business, choosing ecommerce software can be daunting especially for novice ecommerce entrepreneurs.  Here are a few thoughts, tips, and questions to ask your ecommerce vendors before purchase.

1. Before researching any ecommerce software vendors, take a look at your business online.  Outline key objectives and goals in the areas of operations, accounting, shipping, etc.
2. Think about your audience and what information, features, etc. they will need in order to make informed decisions before purchasing.
3. Go as far as to outline the process and flow from customer facing front-end to back-end needs.
4. Make a list of technology requirements and ask about their technology in regards to platform, search marketing, lifecycle email marketing and customer database management.
5. Do your research and understand your needs.
6. While you may be overwhelmed with choices and savvy reps trying to sell you on how great their product is, understand that you can start small with the right product and ask your vendor if it can scale to your big dreams.

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