As if explaining SEO to those unfamiliar with it isn’t hard enough,  Steve Rubel published an article in Adage complicating things even more and misinforming the mass media.  This action encourages the continued proliferation of misinformation by traditional agencies as many try to play in a space in which they are not equipped.

Every SEO expert out there would agree with me when I say Google’s PageRank is not the best way to rate online influence. And what exactly is Mr. Rubel referring to when he says “online influence”? Not to mention that there are an infinite number of ways categorize online influence, be it links, content, subject, history of site, bookmarks, etc.

Many discussions on Webmaster World and from Google themselves have been discussing for the past few years whether to remove PageRank from the toolbar and most recently they will start to pull back it’s presence with new toolbar releases.  The toolbar Pagerank is separate from the Pagerank number that Google incorporates into its search algorithm.  So the number we see has very little to do with rankings at all. It is merely a metric by which the uninformed will be unnecessarily impressed.

I’m not going to argue for or against what PageRank really is because there is no argument. PageRank is useless as two commenters on the original post would agree.  Additionally, I can’t believe that this article would have been posted as a linkbait mechanism because AdAge also chose to publish it in their print addition which is where I first read the article.

My real reason for responding to this article is to disperse any rumors out there and to let people know they should really check their sources and the facts before publishing anything SEO related. Just because you use the Internet doesn’t mean you are an expert on SEO.

While we are entirely an Internet Marketing company, we still do need to use software like Microsoft Office.  Many of you may have already converted to 2007 and many of you still may be using 2003 – thus causing a bit of conflict, reduction in productivity, and frustration when someone sends you a .docx file or other “x” extension OR someone requests that you save down your documents to a .doc, etc. file.

So, thanks to Dave over at Lyris, we learned about a file converter offered by none other than Microsoft and are happy to provide the download link for you: Download the file extension file converter docx to doc.

Calling all Internet Marketing folks, we are seeking a fun, friendly, and hard-working individual for the role of Internet Marketing Coordinator. If you’ve got a desire and passion for all things Internet and are detail-oriented, resourceful, organized and enjoy writing, research and a fast paced environment, we want to hear from you.

You’ll interact directly with the firm principals and be accountable and responsible for providing:

• Paid Search Marketing support; including keyword research, competitive analysis, and campaign creation.
• Search Engine Optimization support; including content development, competitive analysis and research.
• Project management and creation of email marketing campaigns and reporting.
• XHTML/CSS updates to emails, client web sites and construction of landing pages.
• Assist with month-end reporting including spreadsheet updates.
• Ad hoc projects that are needed in conjunction with above duties and the operations of Liberty Interactive Marketing.
• Light administrative tasks like new client process, filing, and answering phones.

Desired Qualifications:

• Organized and resourceful.
• Detail-oriented, fairly analytical.
• Strong interpersonal and communication skills.
• 4-year degree from an accredited university.
• Experience and desire to research.
• Ability to write and enjoy it.
• Basic knowledge of HTML, XHTML/CSS.
• Proficiency with Microsoft Office (Excel, PowerPoint, Word, etc.)
• Basic familiarity with Photoshop.

If you are:

• Able to excel in a small company and an autonomous environment,
• An energetic, team player with a genuine interest in Internet Marketing,
• Have the ability to multitask and manage projects,
• Comfortable with voicing your opinion for the betterment of the group, task at hand and benefit of the client,
• Interested in creating, participating in and maintaining a culture of innovation and continuous improvement,

Then what are you waiting for? Apply now, send resumes to work@libertyinteractivemarketing.com

We are also seeking interns who are available 10-20 hours a week (this is a paid internship program).