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Advancements in Rich Media Search on the Web

Adobe Flash Technology Enhances Search Results for Dynamic Content and Rich Internet Applications, WOW!

Adobe announced today that they are teaming up with Google and Yahoo! to improve search results of dynamic Web content and rich Internet applications (RIAs).  Adobe will be providing the search engeines with optimized Adobe® Flash® Player technology to enhance search engine indexing of the Flash file format (SWF) that currently is undiscoverable by search engines.  “This will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player. Moving forward, RIA developers and rich Web content producers won’t need to amend existing and future content to make it searchable — they can now be confident it can be found by users around the globe.”

What does the future hold for searchable Flash and other RIA content on the Web? Read the full article.

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This entry was posted on Tuesday, July 1st, 2008 at 11:55 am and is filed under SEO, Social Networking, Media, Marketing (SMM/SMO). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Advancements in Rich Media Search on the Web”

  1. Martin Kulakowski Says:
    July 1st, 2008 at 12:02 pm

    You’ll find some interesting chatter about this in the Comments section at TechCrunch.
    http://www.techcrunch.com/2008/06/30/once-nearly-invisible-to-search-engines-flash-files-can-now-be-found-and-indexed/

  2. Liberty Says:
    July 1st, 2008 at 5:54 pm

    Thanks Martin, great stuff here.

  3. Tbone Malone Says:
    July 3rd, 2008 at 12:59 pm

    My first reaction was “who cares Flash sites still are annoying.” And you still shouldn’t have your important content in Flash. Don’t get me wrong. I was interested too when I first read this. There is quite a bit of chatter from Flash developers that this doesn’t really solve anything.

    I’m not a Flash developer but apparently the way Google does not associate the XML files with the Flash files makes the “reading of text” useless. Here is one such comment.
    2. We currently do not attach content from external resources that are loaded by your Flash files. If your Flash file loads an HTML file, an XML file, another SWF file, etc., Google will separately index that resource, but it will not yet be considered to be part of the content in your Flash file.”

    –Wait, you aren’t indexing content loaded by XML files? Isn’t that like all the content worth crawling? Large Flash sites rely on this for ALL their content, can you elaborate further?

    http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

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