Archive for the ‘General Web News’ Category

Internet Marketing Jobs Open in Phoenix

Monday, March 7th, 2011

In the last few weeks, I have seen and heard from several agencies and companies in the Phoenix area looking for online/web/Internet talent. I am so excited to see so many job openings come available that I wanted to put together a quick post on a few of the open positions in hope of referring great talent to the Phoenix area or at least diversifying the current pool.

Cole Capital is looking for a Marketing Manager eBusiness
view job posting

Thunderbird School of Global Management is looking for an Online Marketing Specialist
view job posting (pdf)

Terralever is looking for A LOT of folks from developers to designers to account, sales, and admins
view job postings

Off Madison Ave & Mighty Interactive are looking for a PPC Manager
view job posting and other open positions

Sitewire is looking for an Account Manager
Position is very recently available, no posting on the Sitewire site as of yet but we do have the job description (pdf).

RIESTER is looking for an Integration Manager
view job posting

Crystal Ball: Twitter Requires Payment to Use API

Tuesday, September 21st, 2010

crystal
Photo by bb_matt
While it may seem that the entire social ecosystem has been thinking that Twitter is floundering in their business plan (how in the world will they make money), especially after important documents were leaked back in July of 2009. Twitter is proving quite the contrary.

This month, Twitter sent out an email to API users stating that over the coming weeks they would be making two important updates that will impact how users interact with Twitter applications. (Update 1: Starting August 31, new authorization rules for applications and Update 2: t.co URL wrapping (long URL will display with t.co)).

And just last week we saw vast improvement to the user interface with regard to the account setup process and next steps to additional features and functions on twitter.com.

While these updates seem harmless and almost predictable, are they indications of how Twitter is positioning for the future? And what is that future?

The release of their iPhone/Android apps and ad platform earlier this year coupled with new UI changes and new API technology updates has led me to make either a “very bold” prediction or “very insightful” prediction as I look into the crystal ball of Twitter’s future.

Twitter to Require Payment for API Use
There I said it, and with good reason. There are currently over 250,000 applications built using the Twitter API – some are free and some are paid. Why should everyone else (Radian6, CoTweet, etc.) make money off Twitter’s technology and userbase except Twitter? Does it not seem reasonable, that now that so many have built a business on Twitter’s platform, Twitter should start building a business on it?

If this actually comes to fruition, imagine the effect it will have on paid applications or those that are VC-funded and rely solely on the Twitter platform. For those third-party applications with a large user base their entire business could go by the wayside if they don’t cough up dollars to keep themselves in business. Especially if Twitter sees profit potential in that application’s niche.

With 145 million registered users (roughly 20% are highly active tweeters) it may not make sense to just shut off their API entirely to third party apps; this would only frustrate and cause friction amongst the current user base who use one or multiple third-party Twitter applications, but why not monetize the asset that has been built. It looks like it is going to be a reverse of the Facebook business model (Facebook built the user base on their platform then opened it up to developers).

Supporting Evidence Keeps Mounding
CB Insights reported a 50% decline in VC funding from June 2009 to May 2010 in early-stage investment of Twitter startups. Mashable’s Jolie O’Dell said that “While third-party apps have drifted toward the shallow end of the investment pool, Twitter itself has been raising healthy rounds to continue growing its staff and infrastructure.” Last Fall, Twitter raised $100 million and just six months later closed another round of funding. This has to be an indication that something big and magical is happening under the Twitter birdcage.

Do you agree and what are your favorite third-party Twitter apps and if they go away will you go directly to the source?

An experiment with HTML5

Thursday, September 16th, 2010

As a kid growing up in a small town in rural New Hampshire, I explored the roads surrounding my home with such frequency that I got to know them as well as I know the lines in the palms of my hands.

Now, like many of my 20 or 30-something peers, I’ve moved away from my childhood home and rarely get the chance to visit. But those streets are so clear in my memory I can still see the heaves and pot holes in the streets my sister and I used to play in.

Being somewhat nostalgic for childhood, as well as increasingly interested in the uses of HTML5 (I am in Internet marketing after all), I was excited to hear about Arcade Fire’s new experiment coinciding with the release of the band’s third, full-length album, The Suburbs.

The experiment, created by Google developers, writer/director Chris Milk and Arcade Fire, utilizes HTML5 capabilities to take you on a virtual tour through the streets surrounding your childhood home.

“Browsers and the modern web have indeed come a long way since Chrome was introduced, and we hope this project provides a glimpse at some of what the future holds,” wrote Google Creative Lab’s Thomas Gayno, on the Google Chrome blog.

The project, called “The Wilderness Downtown” is set to Arcade Fire’s, “We Used to Wait”, and includes an interactive amalgamation of Google Maps and Google Street View with HTML5 canvas, HTML5 audio and video, an interactive drawing tool and choreographed windows.

“These modern web technologies have helped us craft an experience that is personalized and unique for each viewer, as you virtually run through the streets where you grew up,” writes Gayno.

The resulting media experience is enthralling. It’s also creating some buzz around HTML5, which will soon (hopefully) be fully adopted by most web browsers. Google Chrome is currently at the forefront of the HTML5 frontier, but most other major web browsers are close behind.

Check out the accompanying graphic for an illustration of what HTML5 will change and improve in the language of the web.

Visit the Chrome Experiments blog for an explanation of the techniques used in “The Wilderness Downtown”.