So last night, November 14, 2007 a group of developers and marketers came together at the new Tempe Center for the Arts to discuss Facebook.

Here are a few key takeaways from me as a marketing (not a developer):

1. Dave Morin, Senior Platform Manager at Facebook delivered a few stats and new features.
Become of fan of Dave’s, I just did: http://www.facebook.com/davemorin

50 million users
250,000 new users per day
majority of users are 25+
47% of users are in the Unites States, 20% are in Canada, the rest are in Norway, Australia, Sweden, UK
50% of users return every day

Facebook just rolled out their Pages functionality. This allows entities to have their own profile pages, so where this differenitiates from individual profiles is when a group or company wants to have a presence on Facebook to leverage the social graph for awareness of products, services, brand, etc. Link to Pages coming soon.

Facebook Events (like eVite) does more events in one month than eVite does in one year. First developed as a method for college students to know where all the parties were.

Two words News Feed. Leverage this.

Multiple opportunities to advertise.

Chris Johnson, of Terralever, delivered a step by step process on how to go about developing a successful application. What to do, what not to do and the many models of successful and unsuccessful app promotion.

You don’t have to be a social networking junky, but you should at least know about it so start your own profile and fool around at http://www.facebook.com/.

Oh, and for the developers out there, just visit: http://developers.facebook.com/ or http://facebook.com/platform.

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