A few months ago, Google added a new reporting feature to Adwords called Search Query Data.    We’ve created this post mostly for a reference for our clients as we have mentioned this “search query data” in our reports over the past few months.  Our PPC search engine management team wanted to make it easy for our clients to have a reference point and access a bit more detail.

So, what is this new feature?
Search query data is the actual search terms used by Google visitors that are triggering your ads.  While this analysis is nothing new, it’s much easier than going through your raw logs to see what generated search traffic. We still do however recommend looking at your raw logs for this data.

Why is it useful?
1. It makes it easier to see what keywords are performing that might not be in your list.  This allows you to augment your current keyword list by identifying additional keywords that are being used as search queries.

2. It also allows you to identify possible negative match keywords for your account.

If you’ve got questions or comments on ppc search engine management or this new feature, please let us know by contacting us or commenting below.

Tags: ppc management, ppc management services, ppc search engine management

This entry was posted on Thursday, July 24th, 2008 at 7:59 pm and is filed under Pay-Per-Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.