Ah, the beloved Stat Pack from Adage – highly entertaining and somewhat useful. I look forward to this summary booklet every year.

A few highlights:

• In the words of Iron Chef – Google reigns supreme with 63% of the search market share. No surprises there.
• 11.8 billion searches performed in August 2008 (19.6% increase over August 2007, U.S. Searches)
• 82 billion worldwide searches (August 2008)
• 1 word and 2 word search queries decreased, while increases were seen in 3-8 word searches (amazing, 8 word searches); majority of search queries are 2 and 3 words
• Search engines referring traffic to retail sites, both paid and natural, resulted in a 3% immediate conversion across the board on the big 3 (Google, Yahoo!, MSN), MSN’s paid search resulted in a 4% conversion

Read the full booklet here for more details regarding specific industry trends, local, and mobile search:
http://adage.com/datacenter/article?article_id=132046