Liberty Interactive - Search Marketing Blog » 2008 search marketing stats http://www.libertyinteractivemarketing.com/blog Internet Marketing and SEO in Phoenix, AZ Thu, 15 Dec 2011 00:39:45 +0000 en hourly 1 http://wordpress.org/?v=3.2 2008 Search Marketing Stats and Facts http://www.libertyinteractivemarketing.com/blog/2008-search-marketing-stats-and-facts/ http://www.libertyinteractivemarketing.com/blog/2008-search-marketing-stats-and-facts/#comments Thu, 04 Dec 2008 06:40:48 +0000 Liberty Tsighis http://www.libertyinteractivemarketing.com/blog/?p=343 Ah, the beloved Stat Pack from Adage – highly entertaining and somewhat useful. I look forward to this summary booklet every year.

A few highlights:

  • In the words of Iron Chef – Google reigns supreme with 63% of the search market share. No surprises there.
  • 11.8 billion searches performed in August 2008 (19.6% increase over August 2007, U.S. Searches)
  • 82 billion worldwide searches (August 2008)
  • 1 word and 2 word search queries decreased, while increases were seen in 3-8 word searches (amazing, 8 word searches); majority of search queries are 2 and 3 words
  • Search engines referring traffic to retail sites, both paid and natural, resulted in a 3% immediate conversion across the board on the big 3 (Google, Yahoo!, MSN), MSN’s paid search resulted in a 4% conversion

Read the full booklet here for more details regarding specific industry trends, local, and mobile search:
http://adage.com/datacenter/article?article_id=132046

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