Things you can’t advertise on Google, MSN, Yahoo!

Recently, we’ve encountered a few new business projects where we’ve had to consult the “unacceptable content” for advertising on Google, MSN, and Yahoo! advertising tools. Thought we’d share the list with you as it is rather entertaining, and if you’re ever curious or need a quick reference here is the list from the big 3 – all in one place. Amazingly enough, there are slight differences. As expected from MSN, there are a lot of “if this, then” and “you can’t, except when.” Always so complicated.

One has to believe that these lists were created because someone at one time or another actually was advertising these things.  Keep this in mind as you peruse these lists. If you don’t chuckle once or twice, there is something wrong with you.

Unacceptable Content – Things you CANNOT advertise on Google, MSN, and Yahoo!:

Google’s List of Unacceptable Content:

  1. Academic Aids (aka cheating or test takers)
  2. Aids to Pass Drug Tests
  3. Alcohol
  4. Anabolic Steroids
  5. ‘Anti’ and Violence
  6. Bulk Marketing
  7. Copyright
  8. Counterfeit Designer Goods
  9. Data Entry Affiliates
  10. Dialers
  11. Drugs and Drug Paraphernalia
  12. e-Gold
  13. Endangered Species
  14. Fake Documents
  15. Fireworks and Pyrotechnic Devices
  16. Gambling
  17. Hacking and Cracking
  18. Inflating Ad Clicks or Impressions
  19. Miracle Cures
  20. Mobile Content Services
  21. Political Advertising
  22. Prescription Drugs and Related Content
  23. Prostitution (clever, very clever)
  24. Scams/Phishing for Personal Information
  25. Sexual & Adult Content
  26. Solicitation of Funds
  27. Template Sites for Ad Networks
  28. Tobacco and Cigarettes
  29. Traffic Devices
  30. Weapons

MSN’s List of Unacceptable Content:

  1. Adult/Sexual Content
  2. Alcohol
  3. Cable Descramblers
  4. Defamatory, Libelous, or Slanderous Content
  5. Drug Testing
  6. Drugs and Drug Paraphernalia
  7. Fake Documents
  8. Firearms
  9. Fireworks
  10. Free Offers and Sweepstakes
  11. Gambling Content
  12. Hate Speech
  13. Illegal Activity
  14. Illegal Contests, Pyramid Schemes, and Chain Letters
  15. Non-accredited Universities
  16. Pharmacies and Medical/Pharmaceutical Products
  17. Political Content
  18. Privacy Statement
  19. Profanity
  20. Religious Content
  21. Software
  22. Spam
  23. Suffering and Violence
  24. Tobacco
  25. Traffic Tickets
  26. Trademarks
  27. Webcams/Surveillance Equipment

Yahoo! Search Marketing List:

  1. Alcohol
  2. Beating Drug Tests
  3. Bypassing Copyright Protection
  4. Cable Descramblers
  5. Counterfeit Products
  6. Data Collection
  7. Defamatory, Libelous, Threatening
  8. Drugs
  9. Fake IDs
  10. Online Gambling
  11. Pharmaceutical Products
  12. Prostitution
  13. Suffering and Violence
  14. Tobacco
  15. Traffic Tickets
  16. Weapons
  17. Areas of Questionable Legality

For details on all of these lists visit:
Google
MSN
Yahoo!

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