A process for success.
We have a deep understanding of interactive best practices and have created a simple step-by-step process to make your Web site and online marketing efforts the absolute best that they can be.
Step One: Evaluate
We start with a site evaluation and an analysis of any online communication and marketing efforts to date. This assessment provides valuable information about what assets already exist, what needs to be created and provides a baseline to track success.
Step Two: Game Plan
We know interactive marketing is just one piece of your entire campaign, so we’ll work together to set goals and review progress. Creating a game plan is more than the written document outlining our recommendations. This plan represents a conversation tool, a working document that is based on your goals, needs, objectives and of course, budget. You are a big part of the process and we value your feedback immensely. We’ll work with you to chart the right course for success, be it paid search, email marketing, web site optimization or all of the above.
Step Three: Measure and Optimize
Whether it’s traffic, leads or sales, we’ll work together to determine what key metrics will be used to calculate the success of your online marketing efforts. The beauty of online marketing is that once we have the measurable data to review, we can track what works and what does not work. Then, we can fine-tune our online strategies to ensure you’re getting the most of your marketing dollars.